Google, the search engine giant has slowly started assuming God-like proportions, with scores of people worshipping it. Though there is nothing fundamentally wrong with this, there also lurkes the danger of consuming garbage, just because it comes from Google. Also, once someone reaches God-level, the innovative spirit slowly dies. Unfortunately, it takes us a good long time before we realize this too. See what happened to Microsoft - the software juggernaut now has become so comfortable in certain markets' (OS segment), that it hardly innovates.
No, I am not against Google, or Microsoft, I am against the unnessary-hype surrounding such companies, which might harm not only their creative ability, but also their customers' - with poor products.
This is my sincere attempt to rationalize our thoughts, so that we allow Google and Microsoft to innovate, and give us good products. Just maintain a level-headed perspective, there is yet a long way to go! :)