http://feedproxy.google.com/~r/bombaylives/SSIK/~3/dHIgyXHWqWQ/lays-dillicious-contest.html
http://www.bombaylives.com/index.php/lays-dillicious-contest.html
Why I like this campaign?
Its simple, You give a Flavour Idea, If accepted, You get 5 lakhs & 1% Percent of Sales.
I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.
I think this is a good idea and if its successful would surely prompt other brands to replicate the same, Which I think is good for the consumers.
How you can participate :
Email Entry@yourlaysflavour.com/
SMS : LaysFlavour Idea + Slogan to 9880298802
Guys behind it : JWT
Disclosure : I eat Lays with Old Monk & Thumsup.


